IBLA 2024: Blissclub bags ‘Breakout Brand of the Year’ award – CNBC TV18

Blissclub, a Bengaluru-based women’s activewear brand, has been named ‘Breakout Brand of the Year’ at the 20th edition of CNBC-TV18’s India Business Leader Awards (IBLA), held in Mumbai on 7 December.

Founded by Chartered Accountant-turned-entrepreneur Minu Margeret, Blissclub champions comfort and confidence through its technical movewear, including tops, shorts, outerwear, and innerwear.

Designed for all-day wear rather than just gym sessions, the brand aims to inspire women to embrace active lifestyles while feeling confident in their bodies.

The brand’s rapid rise is reflected in its 100-crore rupee Annual Recurring Revenue within just three years, driven by an 80% growth rate and a strong community connection. Over 65% of Blissclub’s sales are through its website, alongside its presence on Myntra, Amazon, and a growing network of 12 retail stores across India.

Recognised for its innovative approach to women’s wellness apparel, Blissclub has become a trailblazer in the activewear space, earning praise from industry leaders and investors alike.