DermaCo launches first physical store in Gurugram, expanding offline presence
The Derma Co., a leading active-ingredient skincare brand owned by Honasa Consumer Limited, opened its first exclusive brand outlet (EBO) at Airia Mall in Gurugram today. The launch marks the digital-first brand’s significant push into offline retail.
The shares of Honasa Consumer Limited were trading at ₹220.20 down by ₹1.75 or 0.79 per cent on the NSE today at 1.30 pm. The shares also hit its 52-week low at this value.
The store features an experiential center with beauty advisors and a skin analysis tool that provides real-time insights for customized skincare recommendations. According to Varun Alagh, CEO and Co-founder of Honasa Consumer Limited, the expansion responds to strong demand from existing offline channels.
Launched in 2020, The Derma Co. has established itself as one of India’s top 20 skincare brands and the largest active-ingredient skincare brand, according to Euromonitor International. The brand has reached 17.5 million Indian households with its product range targeting concerns like acne, pigmentation, aging, and hair loss.
The company maintains a multi-channel presence across digital platforms, e-commerce channels, and select modern trade outlets. Beyond its commercial growth, The Derma Co. runs ‘The Young Scientist’ program, educating children in rural areas about climate change science.
The Derma Co. is part of Honasa Consumer Limited’s brand portfolio, which includes Mamaearth, Aqualogica, Staze, and controlling stakes in Dr. Sheth’s and Bblunt. The parent company’s distribution network spans more than 100,000 FMCG retail locations across 700 districts in India.
