Blinkit unwraps ‘Secret Santa’ feature for a festive gift-giving experience — Details inside – CNBC TV18
Blinkit has unveiled a new feature, Secret Santa, designed to make holiday gifting easier and more fun. In a post on X (formerly Twitter), Albinder Dhindsa, Co-founder and CEO of Blinkit, announced that users can now create Secret Santa groups directly on the platform, allowing them to organise and enjoy the Christmas tradition with friends and colleagues.
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Introducing Secret Santa by Blinkit!
It’s a new feature we’ve built that allows one to:
????Create a Secret Santa group on Blinkit
???? Invite friends & assign/ match Santas
???? Set a time and place for the gift exchange (with timely reminders)
???? Order gifts and get them delivered… pic.twitter.com/skuCsBpbWD
— Albinder Dhindsa (@albinder) December 17, 2024
The feature allows users to:
- Set up a Secret Santa group on Blinkit
- Invite friends and assign Secret Santas
- Choose a time and location for the gift exchange, with timely reminders
- Order gifts and have them delivered in just 10 minutes
With this addition, Blinkit aims to bring festive cheer to users, making it easier than ever to exchange thoughtful gifts during the holiday season.
“Go ahead, create your groups and have a very merry Christmas!” Blinkit said in the statement.
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